FanFinders Rebrand
Revitalised FanFinders’ brand with a modern logo, cohesive redesign, and strategic evolution, ensuring consistent and dynamic brand presence across all platforms.
Strategic Brand Evolution and Board Approval
The FanFinders brand, closely aligned with the company’s stakeholders, required a carefully planned rebranding strategy. In the initial phase, I introduced a new logo and colour scheme that retained key elements of the original brand while offering a modern and sophisticated upgrade. This approach was crucial for securing approval from the company board. My strategy aimed to modernise and enhance the brand's functionality, while also refining its playful and informal character to achieve a more polished and professional appearance. This marked the beginning of my
four-phase rebranding strategy.
Strategic Rebrand Implementation
To ensure a seamless rebrand implementation, I collaborated closely with the Marketing Director to develop and execute a comprehensive four-phase strategy.
Phase 1 focused on establishing the core elements of the rebrand, including the logo, colour scheme, brand assets, and guidelines. I also prioritised the creation of essential brand packages tailored for key departments, such as sales and marketing, to ensure consistent brand representation across the organisation.
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Ensuring Cohesive Brand Integration
In Phase 2, I secured approval for the essential branding elements across the business, setting the stage for the website redesign. I closely supervised the external web designer, providing guidance to ensure the new brand identity was accurately reflected on the updated site.
Additionally, I collaborated with the Senior B2B Marketing Executive, offering direction on the design of branded social media templates, creating both dark and light versions. I also initiated the development of employee brand packs, which included branded email signatures, LinkedIn templates, contracts, and letterheads, ensuring consistent brand representation across all platforms.
Finalising and Launching the Rebrand
Phase 3 focused on completing the website, brand materials, and internal branding, including refining business messaging, defining core principles, and setting a launch date. I also distributed the brand guidelines across teams, providing clear advice on maintaining brand integrity by outlining best practises and potential pitfalls.
Upon launch, I ensured that all external brand touchpoints, including company logos featured on software and CRM systems visible to clients, were updated to reflect the new branding accurately.
Ongoing Brand Development and Maintenance
Phase 4 was centred around post-launch maintenance with a flexible timeline. This phase included creating new company merchandise to replace outdated branded items and establishing a dedicated folder for new employees to access their brand kits upon joining FanFinders.
The revitalised FanFinders brand continues to evolve, with ongoing expansion into new business areas that require the development of sub-brands, all while maintaining a consistent and recognisable brand identity.