Branding and Project Management
In my recent projects, I have consistently showcased my expertise in crafting compelling brand identities and delivering innovative branding solutions. My portfolio highlights a range of branding styles, each meticulously tailored to meet the specific needs of each project brief.
Recent Projects
Close Parent Packaging Design
Branding, Printing & Packaging, Product Design
I have been collaborating with the Chief Commercial Officer and Marketing Director to conduct retail marketing and design products that align with the Close Parent brand guidelines. This also includes working closely with the quality control manager to ensure all products and sample prints adhere to brand guidelines and meet internal quality benchmarks.
Fanfinders Rebrand (UK/US)
Branding, Project Management, Brand Maintenance
I led a strategic rebranding of the FanFinders brand, introducing a new logo and colour scheme that modernised and refined the brand’s playful character while retaining key elements. This approach secured stakeholder's approval and set the foundation for further brand enhancements that was conducted through a four phase strategy.
Over the past year, I have been leading the creation and branding of The Look Nook, an upcoming beauty publisher site, while managing other branding projects. I have collaborated with the Marketing Director and internal stakeholders to develop a brand that is optimised for website, mobile, email and product development (subscription boxes). In this brand project, I've ensured that all concepts align seamlessly with the business's commercial goals and brand principles.
The Look Nook Brand (US)
Branding, Project Management, Brand Maintenance
Unilever Beauty Club Page
Bespoke Clubpage Branding
I was tasked by the Head of Business Development to design a bespoke club page for Unilever to be featured on the Your Baby Club website. My role involved crafting a page that seamlessly integrated Unilever's brand identity within the beauty sector while reflecting the unique elements of Your Baby Club.
Great Ormond Street
Bespoke Clubpage Branding
Collaborating with the Marketing Director and the GOSH team, I have currently been tasked with creating a bespoke club page designed to showcase GOSH's new brand guidelines and enhance user retention. This project has involved developing a club page that captures GOSH’s vibrant new branding in a familiar way, while also featuring optimised UI to attract and engage new users.
MailRokket Brand
Branding, Logo Design
I was tasked by the tech team to develop a logo and brand guidelines for our in-house mail system. My focus was on creating a brand identity and logo that not only resonated with our advanced tech features but also highlighted the potential and benefits of our system. The result was a distinctive logo and comprehensive brand guidelines that effectively communicated the system’s capabilities and reinforced its professional image.
Your Baby Club Rebrand (Ongoing Project)
Branding, Project Manegement
Throughout this year, I have collaborated with the Marketing Director and key stakeholders to enhance Your Baby Club's branding, ensuring it aligns more closely with the brand's principles and target audience. This has included developing documents and guidelines to help employees familiarise themselves with the brand, strengthening its identity both internally and externally.
