MailRokket
Branding and logo conception for a fast, efficient in-house mailing software
Software used: Photoshop, Illustrator, Adobe Acrobat
Mission
I was tasked by the tech team to develop a logo and brand guidelines for our in-house mailing system. Given that this system was integrated into our high-tech admin platform, Verticalize, I aimed to ensure that the Mailrokket brand reflected this sophistication in its aesthetic.
Vision
In conceptualising the logo, I explored the semantics of a rocket while ensuring that the design remained functional and versatile. My goal was to create a logo that could be effectively transformed into an icon for use as a favicon and across various platforms.
Mission
The final outcome was a robust logo accompanied by a well-defined colour scheme and style. This design successfully resonated with the high-tech nature of Verticalize while also establishing a distinct identity for Mailrokket as a separate brand.